That's a simple extension of my first example.
Code:
$ cat names.txt
0001p0d5: vswr : 26.5[dB]
0001p0d5: vswr : 22.1[dB]
0001p0d5: vswr : value not generated
0001p0d5: vswr : 26.9[dB]
Code:
$ awk '{ if($0 ~ /value not generated/) print "--" ; else print }' names.txt
0001p0d5: vswr : 26.5[dB]
0001p0d5: vswr : 22.1[dB]
--
0001p0d5: vswr : 26.9[dB]
P.S. For the love of stout, frothy beer, please do not say things like "sumtyms der" here.